About Us
At Rachnaa, our commitment is to collaborate and co-create authentic hand-made pieces with the artisan communities of India. We create products that are rooted in Indian craftsmanship and carry a story of value beyond the surface. Our mission is preserve, promote and celebrate Indian craft.
Hand-made
Artisanal
Authentic Craft
A TALE AS OLD AS TIME
The storytelling tradition of India has given us numerous interesting stories about how the world came into existence. One such story tells us that God created the world in the image of a weaver, carefully inter-twining the warp and weft of time to create the exquisite fabric that we today know as the universe.
This story for us is an ode to the artisans of India and their craftsmanship and is the foundation of our brand, Rachnaa. We are dedicated to celebrating and promoting Indian artisans and their creative energy.
We are endlessly inspired by the richness of India’s craft culture. At Rachnaa, we take pride in bringing products to you that represent craft in its most authentic form. Join us in our fascinating journey of exploring and celebrating the craft culture of India.
We are committed to celebrating not just the skill of our artisans but also their culture, their stories and the rich heritage that India’s craft communities stand for. We strive to re-interpret traditional stories and skills to make them relevant in the contemporary context.
We make clothes that are mindfully designed, slowly made and are meant to stay a cherished part of your wardrobe for a long period of time. We invest extra time in ensuring quality and longevity of our products.
We use fabrics that are natural and that complement the richness of our crafts, while being comfortable to wear and easy to maintain.
We pay attention to detailing that uplifts each garment and adds value beyond the surface. Each of our pieces is meant to make the wearer feel special.
We believe in fashion that is effortless and timeless. Each of our products carries the a stories of our artisans and their unparalleled skill.
Be Part of Rachnaa’s Story
At Rachnaa, we stitch together tradition, design, and modernity. Our journey in crafting elegant ethnic wear is driven by art, by quality, and by people — the artisans, the designers, operations staff, marketers, and every person who brings a garment to life.
Authenticity & Craftsmanship
We honour Indian textile & handicraft traditions — block prints, embroidery, hand-stitching etc. We believe every detail counts.
Elegance with Comfort
Our designs aim to be beautiful and wearable. Quality fabrics, well-fitting cuts, finishing touches make all the difference.
Customer First
It’s not just about fashion; it’s about how our customer feels. From browsing to delivery, every touchpoint matters.
Sustainability
If Rachnaa takes steps like using sustainable fabrics, ethical sourcing, reducing waste etc., mention here: “We aim to make fashion that treads lightly on the earth.”
